Extended an established global brand across U.S. retail, e-commerce, seasonal campaigns and omnichannel marketing, translating global standards into cohesive consumer experiences.
Role
Brand Evolution • Packaging • Seasonal Campaigns • E-commerce • Retail Marketing • Global Collaboration
Supported the evolution of the refreshed Biscoff identity, helping strengthen clarity, consistency, and scalability across consumer touchpoints.
Developed seasonal packaging concepts and prototypes that expanded Biscoff into new occasions.
Applied the scalable e-commerce system developed for BEAR to Biscoff, creating reusable assets, visual concepts, and creative frameworks that are now used to support global marketing initiatives.
Extended the brand across retail, e-commerce, trade shows, sales materials and advertising, creating a cohesive consumer experience across every touchpoint.