Role: Brand Evolution • Packaging Design • Seasonal Campaigns • E-commerce • Retail Marketing • Global Collaboration
Over nearly a decade, I partnered with global teams to help evolve the BEAR brand across packaging, retail, e-commerce, seasonal campaigns, and brand experiences. The work focused on creating a cohesive brand that could scale across consumer touchpoints while staying true to its playful personality.
For nearly a decade, I partnered with global teams to help evolve the BEAR brand across packaging, retail, e-commerce, seasonal campaigns, and brand experiences. The work focused on creating a cohesive brand that could scale across consumer touchpoints while staying true to its playful personality.
Role: Brand Evolution • Packaging Design • Seasonal Campaigns
• E-commerce • Retail Marketing • Global Collaboration
Helped evolve the BEAR brand into a more expressive, scalable identity that strengthened shelf presence and supported global consistency.
The refreshed BEAR identity creates a cohesive, recognizable family across flavors, formats, and pack sizes, strengthening shelf presence while making the product easy to navigate.
Extended the refreshed BEAR brand beyond the package through a collectible educational card series that encouraged learning, play, and engagement.
Created seasonal packaging concepts that expanded the brand into new occasions while maintaining a cohesive visual identity. Initial concepts developed for the U.S. were later adopted across global markets.
Developed scalable creative systems for Amazon, digital marketing, photography, PDPs, and advertising that enabled consistent execution across international markets.
Applied the brand across retail displays, trade shows, shopper marketing, and promotional experiences, demonstrating how a flexible brand system can scale across every consumer touchpoint.